Esurance was a pioneering digital-first auto insurance company founded in 1999 and acquired by
Allstate Corporation in 2011. In 2019, Allstate integrated Esurance operations into its core Allstate brand, transitioning new customers to Allstate while continuing to service existing Esurance policyholders. Today, Esurance functions primarily as a legacy brand within Allstate’s digital insurance strategy.
About Esurance
Esurance launched in 1999 as one of the first internet-only auto insurance companies, pioneering the direct-to-consumer digital insurance model that competitors later adopted. The company emphasized online policy management, digital tools, and lower premiums made possible by eliminating traditional agent overhead.
Allstate Corporation acquired Esurance in 2011 for $1 billion as part of its strategy to compete with GEICO and Progressive in the direct insurance market.
In 2019, Allstate announced the integration of Esurance into the broader Allstate brand. New customers seeking Esurance products were transitioned to comparable Allstate offerings, while existing Esurance policy holders continued receiving service under the Esurance brand.
The Esurance website, mobile app, and customer service operations continue functioning for existing customers as the brand winds down over time.
Products Offered
Esurance offered comprehensive personal auto insurance, homeowners insurance, renters insurance, condo insurance, motorcycle insurance, and umbrella liability insurance during its active years.
Auto insurance featured the company’s primary product focus with strong digital tools for policy management and claims handling.
Bundle options between auto and home produced multi-policy discounts for customers seeking consolidated coverage.
Key Strengths
- Pioneering digital-first insurance experience with online policy management.
- Advanced mobile app functionality and self-service tools.
- Competitive direct customer pricing comparable to GEICO and Progressive.
- Strong telematics-based discount programs through Drivesense.
- Streamlined claims handling with photo-based reporting.
- 24/7 customer service through phone, chat, and online channels.
- Allstate’s financial backing with A+ Superior AM Best rating providing claims-paying confidence.
Current Status
Esurance no longer accepts new customers as Allstate has transitioned new business to the Allstate brand.
Existing Esurance policyholders continue receiving coverage and service under the Esurance brand.
Customers interested in Esurance-style digital insurance now access similar products through Allstate’s digital channels, which incorporate features and capabilities developed during the Esurance years.
States Served
Esurance previously wrote business in most US states. Current service availability depends on individual state regulations and Allstate’s transition timeline.
Customers should contact Esurance customer service for specific information about coverage continuation and renewal options in their state.
