How Much Does The General Car Insurance Cost?
The General has built its reputation serving drivers who struggle to find affordable insurance elsewhere, including those with tickets, accidents, coverage lapses, or SR-22 requirements. Understanding what The General actually costs helps high-risk drivers evaluate whether the company offers genuine value for their specific situation. Non-standard insurance pricing works differently than standard coverage, with rates reflecting the elevated risk profiles the company specializes in serving.
This guide breaks down typical premiums for various driver profiles, identifies the factors that drive your specific rate, and shows how The General pricing compares to other non-standard and standard insurers. Whether you need SR-22 filing, have a recent accident, or simply got declined elsewhere, knowing the real cost structure helps you make an informed decision.
The General Average Car Insurance Cost
The General car insurance costs an average of $2,400 per year for full coverage and $1,100 per year for state minimum liability for typical non-standard drivers. These rates run higher than standard insurers because The General specializes in higher-risk drivers who present greater claims likelihood. For drivers who have been declined elsewhere or face SR-22 requirements, these rates often represent competitive pricing within the non-standard market.
The most important context for The General pricing involves comparison against the right benchmark. Compared to standard insurers like GEICO or State Farm, The General appears expensive. But standard insurers often decline the high-risk drivers The General serves, making the relevant comparison other non-standard carriers rather than standard-market pricing.
| Coverage Level | Annual Premium | Monthly Cost |
|---|---|---|
| State minimum liability | $1,100 | $92 |
| Standard liability | $1,560 | $130 |
| Liability + uninsured motorist | $1,820 | $152 |
| Full coverage basic | $2,400 | $200 |
| Full coverage with SR-22 | $2,850 | $238 |
Use our car insurance calculator to estimate your specific rate based on your profile.
The General Rates by Driver Profile
Non-standard insurance pricing varies dramatically based on the specific risk factors a driver presents. The General specializes in profiles that standard insurers often decline or price prohibitively.
| Driver Profile | Annual Premium | vs. Average |
|---|---|---|
| Clean record (standard risk) | $1,650 | -31% |
| Single speeding ticket | $2,100 | -13% |
| Multiple tickets | $2,650 | +10% |
| At-fault accident | $2,850 | +19% |
| DUI conviction | $3,650 | +52% |
| SR-22 required | $3,200 | +33% |
| Coverage lapse | $2,750 | +15% |
| Young driver (under 25) | $3,400 | +42% |
| New driver any age | $2,950 | +23% |
Why The General Costs More Than Standard Insurers
The General’s pricing reflects the elevated risk profiles it specializes in serving. Understanding why non-standard insurance costs more helps set appropriate expectations.
Drivers with tickets, accidents, or violations statistically file more claims than drivers with clean records, requiring higher premiums to cover the increased claims likelihood. Drivers requiring SR-22 filings have typically committed serious violations like DUI or driving without insurance, presenting elevated risk. Drivers with coverage lapses statistically present higher risk, as continuous coverage correlates with responsible driving behavior. Young and inexperienced drivers have higher accident rates regardless of other factors.
The General accepts these higher-risk drivers that standard insurers often decline, and prices coverage accordingly. For drivers in these categories, the relevant question is whether The General offers competitive pricing compared to other carriers willing to insure high-risk drivers, not whether it matches standard-market rates.
The General SR-22 Insurance Cost
SR-22 filings represent a significant portion of The General’s business. An SR-22 is a certificate of financial responsibility that some drivers must file with their state, typically after serious violations like DUI, driving without insurance, or multiple offenses.
The General charges a filing fee of approximately $25 for the SR-22 certificate itself, but the bigger cost impact comes from the elevated premiums associated with the violations that triggered the SR-22 requirement. Drivers requiring SR-22 filings typically pay $3,000 to $4,000 annually for coverage, reflecting both the underlying violations and the higher-risk classification.
| SR-22 Scenario | Annual Premium | SR-22 Filing Fee |
|---|---|---|
| SR-22 after DUI | $3,650 | $25 |
| SR-22 after no insurance | $3,100 | $25 |
| SR-22 after multiple violations | $3,400 | $25 |
| SR-22 with clean recent record | $2,800 | $25 |
Factors That Affect Your The General Premium
Driving Record
Your driving record is the primary pricing factor at The General. Recent tickets, accidents, and violations significantly affect rates. As violations age and eventually drop off your record (typically 3 to 5 years), rates gradually improve.
SR-22 Requirements
Drivers requiring SR-22 filings face higher rates reflecting the serious violations that triggered the requirement. Maintaining continuous coverage during the SR-22 period (typically 3 years) helps demonstrate improved reliability.
Coverage History
Continuous insurance coverage history affects pricing. Drivers with coverage lapses pay more, while maintaining continuous coverage even at higher non-standard rates helps establish better pricing over time.
Location
Your zip code affects rates based on local accident frequency, theft rates, uninsured driver percentages, and other geographic risk factors. Urban areas typically cost more than rural areas.
Vehicle
The vehicle you drive affects rates, with older, less valuable vehicles typically costing less to insure for collision and comprehensive coverage. Many non-standard drivers choose liability-only coverage on older vehicles to minimize premiums.
Age and Experience
Young and inexperienced drivers face higher rates regardless of record. Rates typically improve with age and driving experience, assuming a clean ongoing record.
The General Discounts
While non-standard insurers offer fewer discounts than standard carriers, The General provides several opportunities to reduce premiums.
| Discount | Typical Savings | How to Qualify |
|---|---|---|
| Multi-vehicle | 5-10% | Insure multiple vehicles |
| Pay in full | 5-10% | Pay premium upfront |
| Automatic payment | 2-5% | Autopay enrollment |
| Paperless billing | 2-5% | Electronic documents |
| Good student | 5-10% | Students with good grades |
| Defensive driving | 5-10% | Approved course completion |
| Prior coverage | 5-10% | Continuous prior insurance |
| Homeowner | 3-5% | Own a home |
How The General Compares to Other Insurers
| Insurance Company | Avg High-Risk Premium | Specialty |
|---|---|---|
| GEICO | $2,100 | Standard (some high-risk) |
| Progressive | $2,250 | Standard + high-risk |
| The General | $2,400 | Non-standard specialist |
| Dairyland | $2,450 | Non-standard specialist |
| Direct Auto | $2,500 | Non-standard specialist |
| Bristol West | $2,550 | Non-standard specialist |
| Acceptance | $2,600 | Non-standard specialist |
The General prices competitively within the non-standard market. For drivers who can qualify, Progressive sometimes offers competitive high-risk pricing while providing a path to better rates as records improve. Review our Progressive review and GEICO review to compare options.
How to Get the Best The General Rate
Several strategies help minimize your premium with The General. Maintain continuous coverage without lapses, as any gap triggers higher pricing. Choose liability-only coverage on older vehicles where collision and comprehensive coverage cost more than the vehicle’s value justifies. Pay your premium in full or set up automatic payments to capture available discounts.
Complete a defensive driving course if eligible to qualify for the discount and potentially reduce points on your record. Compare quotes from multiple non-standard carriers, as pricing varies significantly between companies for the same driver profile. Improve your record over time, as rates gradually decrease as violations age off your record. Consider raising deductibles if you choose full coverage, which reduces premiums.
When to Switch from The General
The General serves an important role for high-risk drivers, but it may not be the best long-term option. As your driving record improves and violations age off, you may qualify for better pricing at standard insurers. Drivers should periodically check standard-market rates once they have maintained a clean record for 3 years, completed any SR-22 requirement period, and reestablished continuous coverage history.
Standard insurers like GEICO, State Farm, and Progressive often offer significantly lower rates for drivers who have rehabilitated their records. The transition from non-standard to standard insurance can produce substantial savings, making periodic rate comparison worthwhile.
Frequently Asked Questions
How much does The General car insurance cost?
The General car insurance costs an average of $2,400 annually for full coverage and $1,100 for state minimum liability. Rates vary significantly based on driving record, SR-22 requirements, location, vehicle, and age, with high-risk profiles paying $3,000 to $4,000 or more.
Why is The General more expensive than other insurers?
The General specializes in high-risk drivers who statistically file more claims, requiring higher premiums. Compared to standard insurers, The General appears expensive, but it accepts drivers that standard insurers often decline, making the relevant comparison other non-standard carriers.
Does The General offer SR-22 filings?
Yes, The General specializes in SR-22 filings for drivers requiring proof of financial responsibility after serious violations. The filing fee is approximately $25, though the underlying premiums for SR-22 drivers typically run $3,000 to $4,000 annually.
Is The General good for high-risk drivers?
Yes, The General specializes in high-risk and non-standard drivers who struggle to find coverage elsewhere. The company offers competitive pricing within the non-standard market, fast quotes, low down payments, and acceptance of drivers other insurers decline.
Can I get cheap insurance from The General with a DUI?
The General accepts drivers with DUI convictions, though premiums run higher (typically $3,650+ annually) reflecting the serious violation. The General often provides competitive pricing for DUI drivers compared to other carriers willing to insure them.
Does The General require a down payment?
The General offers low down payment options that help budget-constrained drivers obtain coverage. Specific down payment requirements vary by state and individual circumstances, but the company emphasizes affordable initial payments.
How can I lower my The General premium?
Maintain continuous coverage, choose liability-only on older vehicles, pay in full or set up autopay, complete defensive driving courses, and improve your record over time. Compare quotes from multiple non-standard carriers to ensure competitive pricing.
Is The General a real insurance company?
Yes, The General is a legitimate insurance company founded in 1963 and owned by American Family Insurance since 2013. The company maintains financial strength through its American Family parent and serves millions of non-standard drivers.
The Bottom Line
The General car insurance pricing reflects its specialization in high-risk and non-standard drivers. Average premiums of $2,400 for full coverage run higher than standard insurers because The General serves drivers with tickets, accidents, SR-22 requirements, and coverage lapses that standard carriers often decline. For drivers in these categories, The General offers competitive pricing within the non-standard market.
The most important context involves comparing The General against the right benchmark. Standard insurer pricing isn’t relevant for drivers those companies would decline. Among non-standard carriers willing to insure high-risk drivers, The General prices competitively while offering fast quotes, low down payments, SR-22 filing assistance, and flexible payment options.
Drivers who benefit most from The General include those with recent violations, SR-22 requirements, coverage lapses, or other factors that complicate standard insurance. As your record improves over time, periodically comparing standard-market rates becomes worthwhile, as the transition from non-standard to standard coverage can produce substantial savings.
Ready to see what car insurance would cost for your situation? Visit Matrix Insurance to compare options across multiple carriers. Use our car insurance calculator to estimate specific rates, or contact our team for personalized guidance on finding affordable coverage despite a challenging record.



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