How Much Does American Family Car Insurance Cost?
American Family Insurance has been protecting families across the Midwest, Mountain West, and Southern United States for nearly a century. The company’s auto insurance pricing tends to be competitive among major insurers, with rates that often fall close to the national average for typical driver profiles. Whether American Family offers the best value for your situation depends on whether you live in one of the 19 states where the company operates, your specific driver profile, and the features you would actually use from the company’s coverage options.
This guide walks through average American Family car insurance rates across different driver profiles, what factors affect your specific premium, and how American Family compares to other major insurers on cost.
Average American Family Car Insurance Cost
American Family’s average annual premium for full coverage runs approximately $1,600 to $2,000 nationally. Minimum liability coverage averages $650 to $900 per year. These figures sit close to the national average for typical driver profiles.
| Coverage Level | American Family Annual Average | National Average |
|---|---|---|
| Minimum Liability | $650 to $900 | $650 to $850 |
| Standard Full Coverage | $1,600 to $2,000 | $1,700 to $2,100 |
| High-Limit Full Coverage | $1,950 to $2,500 | $2,100 to $2,700 |
American Family Cost by Driver Profile
| Driver Profile | Typical Annual Premium (Full Coverage) |
|---|---|
| Good driver, age 35, clean record | $1,500 to $1,850 |
| Young driver, age 18, on parent’s policy | $2,900 to $4,400 |
| Young driver, age 18, own policy | $4,100 to $7,000 |
| Driver with one at-fault accident | $2,300 to $2,900 |
| Driver with one DUI | $3,400 to $5,100 |
| Senior driver, age 65, clean record | $1,550 to $1,900 |
| Driver with poor credit | $2,500 to $3,300 |
American Family Cost by State
American Family operates in 19 states. Here are typical premiums in some of its largest markets:
| State | American Family Annual Average (Full Coverage) |
|---|---|
| Wisconsin | $1,200 to $1,550 |
| Minnesota | $1,300 to $1,650 |
| Ohio | $1,250 to $1,600 |
| Missouri | $1,500 to $1,950 |
| Colorado | $1,650 to $2,100 |
| Texas | $1,750 to $2,300 |
| Arizona | $1,500 to $1,950 |
| Georgia | $1,800 to $2,400 |
| Nevada | $1,900 to $2,500 |
What Affects Your American Family Premium
Driving Record
Accidents, traffic violations, and DUIs all affect American Family pricing significantly. A single at-fault accident typically increases your premium by 30% to 45%. Accident Forgiveness can provide some protection for qualifying drivers.
Credit Score
In states where credit-based insurance scoring is permitted, American Family uses credit as a rating factor. Strong credit produces meaningful premium reductions.
Age and Experience
Younger drivers pay considerably more than experienced drivers. Premiums typically decrease as drivers reach mid-20s.
Vehicle Type
Sports cars, luxury vehicles, and cars with high theft rates or expensive repair costs all increase your premium.
Annual Mileage
How much you drive affects your premium. Lower-mileage drivers typically receive better rates.
Coverage Choices
Liability limits, deductibles, and optional coverages all affect your final premium.
Location
Your specific zip code matters significantly. Urban areas with higher accident frequency influence pricing.
American Family Discounts That Lower Your Premium
KnowYourDrive Telematics Program
American Family’s smartphone-based program tracks safe driving behavior and can produce discounts of up to 20% based on demonstrated safety.
Multi-Policy Bundling Discount
Bundling auto with American Family home, renters, life, or other policies produces savings of up to 23%.
Multi-Vehicle Discount
Insuring two or more vehicles on a single American Family policy produces savings.
Loyalty Rewards
Long-term American Family customers receive accumulating loyalty discounts over time.
Good Student Discount
Full-time students under 25 with a B average or better can save on premiums.
Defensive Driving Course Discount
Completing an approved defensive driving course produces premium discounts in many states.
Pay-in-Full Discount
Paying your full premium in a single payment rather than monthly installments saves on installment fees.
Auto Pay Discount
Setting up automatic premium payments typically qualifies for premium savings.
Paperless Discount
Choosing electronic billing rather than paper bills qualifies for a small discount.
Anti-Theft Device Discount
Vehicles with anti-theft devices qualify for comprehensive coverage discounts.
Generation Discount
Young adults (under 30) whose parents or guardians are American Family customers may qualify for additional discounts.
Affiliation Discount
Members of certain professional organizations, alumni associations, or employer groups may qualify for affinity-based discounts.
Volunteer Discount
American Family offers a unique volunteer discount for customers who volunteer regularly with qualifying organizations.
How American Family Compares to Major Competitors
| Insurer | National Average Annual Premium (Full Coverage) |
|---|---|
| USAA (military families) | $1,200 to $1,500 |
| GEICO | $1,400 to $1,750 |
| State Farm | $1,400 to $1,800 |
| Travelers | $1,500 to $1,900 |
| American Family | $1,600 to $2,000 |
| Progressive | $1,650 to $2,000 |
| Nationwide | $1,700 to $2,100 |
| Allstate | $1,800 to $2,200 |
| Farmers | $1,900 to $2,400 |
| Liberty Mutual | $2,100 to $2,600 |
American Family sits in the middle of the major insurer pricing range, competitive with most major insurers in its served states.
When American Family Is the Best Choice for Cost
- Households in served states bundling auto with home insurance
- Long-term customers benefiting from Loyalty Rewards
- Safe drivers using KnowYourDrive for additional discounts
- Multi-vehicle households with strong bundling discounts
- Customers using the volunteer discount
- Young adults qualifying for the Generation Discount
When American Family May Not Be the Cheapest
- Customers outside the 19 states where American Family operates
- Drivers seeking absolutely lowest base pricing
- Drivers with significant violations or claims history
- Customers without bundling opportunities
How to Get the Best American Family Quote
Bundle Multiple Policies
Combining auto with home, renters, or life insurance produces meaningful bundling savings.
Enroll in KnowYourDrive
If you drive safely, KnowYourDrive can produce significant ongoing discounts of up to 20%.
Apply All Available Discounts
American Family offers many discounts including unique ones like the volunteer and generation discounts. Ask specifically about each category.
Adjust Your Deductibles
Higher deductibles reduce premiums significantly.
Maintain Strong Credit
Credit-based insurance scoring affects pricing in most states.
Work With a Local Agent
American Family’s agent network provides personalized service and discount review.
Compare With Other Carriers
Even with all discounts applied, American Family is not always the best value. The team at Matrix Insurance can help compare American Family against other top carriers.
For broader perspective on what affects car insurance pricing, our guide on how car insurance premiums are calculated walks through the rating factors used industry-wide.
Frequently Asked Questions
Is American Family more expensive than other insurers?
American Family’s pricing is competitive and sits in the middle range of major insurers. For most driver profiles in served states, the pricing is reasonable, particularly when bundling and discounts apply.
Why choose American Family over State Farm?
American Family offers stronger bundling discounts (up to 23% vs. State Farm’s 25% range), the unique KnowYourDrive program, and family-focused features like the Generation Discount. State Farm offers broader availability and slightly lower base pricing.
Does American Family offer accident forgiveness?
Yes. American Family offers Accident Forgiveness as an optional coverage for qualifying drivers, preventing premium increases after your first at-fault accident.
How often does American Family raise rates?
American Family reviews rates at policy renewal, typically every six months. Rate increases consistent with industry trends have been common.
Can I get American Family insurance online?
Yes. American Family offers online quote and purchase tools at amfam.com. The online process typically takes 10 to 20 minutes.
What states does American Family serve?
American Family operates in 19 states primarily across the Midwest, Mountain West, and Southern United States. The company is not available in all states.
What is the MyAmFam platform?
MyAmFam is American Family’s mobile app and online platform that provides comprehensive self-service including claims filing, policy management, payment processing, and access to KnowYourDrive features.
The Bottom Line
American Family car insurance averages $1,600 to $2,000 per year for full coverage, with rates varying significantly by driver profile, location, and coverage choices. The company’s competitive pricing combined with family-focused features, KnowYourDrive telematics, and strong bundling discounts makes American Family a solid choice for many drivers in served states.
The best way to know what you would specifically pay is to get a quote and compare against other carriers. American Family often delivers strong total value when you bundle multiple policies and use the company’s unique features.
The team at Matrix Insurance can help you compare American Family against other top-rated carriers to find the best combination of pricing and coverage. Use our Car Insurance Calculator for a starting estimate, or reach out to our team directly for a personalized rate comparison.



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