American Family Insurance Group is one of the largest insurance companies in the United States, ranking among the top 15 personal auto insurers and a leading provider of property and casualty insurance for families. Founded in 1927 in Madison, Wisconsin, the company has grown into a Fortune 300 corporation serving millions of customers primarily across the Midwest, Mountain West, and Southern United States. American Family operates as a mutual insurance company technically owned by its policyholders. The company is widely known for its family-focused approach to insurance, the MyAmFam digital platform, KnowYourDrive telematics program, and the Dreams Restored advertising campaign that emphasizes protecting families and their goals. ABOUT AMERICAN FAMILY INSURANCE Founded: 1927 in Madison, Wisconsin Headquarters: 6000 American Parkway, Madison, WI 53783 Customer Service: 1-800-692-6326 Auto and Home Claims: 1-800-374-1111 (24/7) Roadside Assistance: 1-800-692-6326 Website: www.amfam.com Company Structure: Mutual insurance company (owned by policyholders) Subsidiaries: The General Insurance, Homesite Insurance, Main Street America, AssureStart States Served: Available in 19 states primarily across Midwest, Mountain West, and South Social Media: Facebook (facebook.com/amfam), X/Twitter (@AmFam), Instagram (@amfam), LinkedIn (linkedin.com/company/american-family-insurance), YouTube (youtube.com/americanfamilyinsurance) PRODUCTS OFFERED Auto insurance, homeowners insurance, renters insurance, condo insurance, motorcycle insurance, ATV insurance, boat insurance, RV insurance, classic car insurance, mobile home insurance, landlord insurance, personal umbrella insurance, term life insurance, whole life insurance, universal life insurance, identity theft protection, pet insurance through partners, jewelry and valuables coverage, farm and ranch insurance, small business insurance, commercial auto insurance, workers compensation insurance, general liability insurance, and specialty coverage including travel insurance. KEY STRENGTHS American Family is known for the KnowYourDrive telematics program offering up to 20% safe driver discounts, the MyAmFam mobile app and online platform, Diminishing Deductible feature that reduces deductibles over time, Accident Forgiveness coverage available for qualifying drivers, Loyalty Rewards for long-term customers, strong agent network in served states, and family-focused coverage approach. The company also offers competitive bundling discounts up to 23%, comprehensive endorsements for specialty coverage needs, and member-focused service through its mutual company structure. American Family holds an A rating from A.M. Best, indicating strong financial security, and maintains a reputation for personalized service through its dedicated agent network. This category covers everything you need to know about American Family Insurance including coverage options, pricing, available discounts, claims process, and detailed comparisons against other major insurers.
